About

Gendelity – What We Are About

This undertaking is dedicated to helping individuals and organizations take practical action to move towards gender diversity in the workplace. To create better work places and a society for all, we need to address the obstacles preventing women from fully contributing and reaching their potential at work.

More specifically women have more to contribute in decision-making roles. Equal pay for equal work is simply a matter of fairness: employees expect their employers to be fair and honest. Men have more to contribute as we work towards gender diversity in the workplace, and more to contribute to their children and family management. We all benefit from change that enables more inclusive perspectives, and better outcomes for business and families.

Gendelity is a combination of the words: ‘gender’ and ‘equality‘.

Change happens. It can neither be willed nor prevented but we all ‘affect’ change; the kinds of change and the direction. And we are here to help you with this difficult endeavour.

Actions for Individuals

Change is experienced individually and is undertaken by individuals. It can seem difficult to find space, the elbow room, to act alone. Sociologists refer to the concept of ‘agency‘ as; the space that individuals have (no matter how expansive or limited) to act.

We can act individually.

Individual acts can make a tremendous difference to another individual, or indeed may inspire others. So actions for individuals, exercising the ‘agency’ that we all have, is a key aspect of this undertaking.

Home of the Everyday Feminism At Work project.

Actions for Organisations

Change within organizations offers the potential for greater impact. Organizations are structured with various roles, different responsibilities, and power to direct, evoke and resource various undertakings, including organizational change. It is within the structure of organizations that each of us individually act; structures (formal and informal, stated and unstated) govern and constrain individual actions.

So actions for organizations is important to affect structural change.

Why Agency?

Agency has many meanings. Private-sector recruitment and design firms often call themselves ‘agencies’. Zoo Digital, for example, refer to themselves as a ‘creative digital agency’. Public sector organizations with official responsibility sometimes include ‘agency’ in their name. Agency is also now a gTLD or generic top-level-domain. That’s the piece at the end of a web address, like dot Com but rather dot Agency, thus => genderequality.agency .

Finally, and most importantly ‘agency’ as a sociological terms means ‘self-propelled action’ or your ‘capacity to act‘. It refers to the elbow-room we all have that allows us to make decisions and take action. Our goal is grow your ‘agency’, your capacity to act. You can make a difference: We can help.

Why Org?

Following the principles of social enterprise, all profits/surpluses are re-invested in developing new materials, training and services to achieve a social objective, i.e. gender equality in the workplace. In keeping with our non-profit aims, we also choose dot Org, another gTLD, which was originally intended for non-profit entities, thus Gendelity.org.

=> Learn more about our People & Supporters.